Business related Essay Example for Free

Business related Essay1. Define Marketing. What is marketing process as ready out in your text book. Explain the various elements of marketing process. ( LO1 Assessment Criteria 1.1) 2. Select an organization of your choice, identify the marketing orientation it focuses on and evaluate the benefits and be of the marketing orientation for the selected organization ( LO1 Assessment Criteria 1.2)3. The Dunkin Donut Case ( LO1 Assessment Criteria 1.2) For more than 50 years, Dunkin Donuts has offered customers throughout the United States, and around the world, a consistent cause the same donuts, the same coffee, the same store dcor each time a customer drops in. Although the chain now offers iced coffee, breakfast sandwiches, smoothies, gourmet cookies, and Dunkin Dawgs in profit to the old standbys, devoted customers argue that its the coffee that sets Dunkin Donut apart. To keepcustomers coming back, the chain still relies on the recipe that founder Bill Rosenberg crafted m ore than 50 years ago.The company is so concerned about offering a consistent, high-quality cup of coffee that managers in Dunkin Donuts Tree-to-Cup program monitor the take place of its coffee beans from the farm to the restaurant. The result? Dunkin Donuts sells more cups of coffee than any other retailer in the United States 30 cups a second, nearly one one million million million cups each year. Building on that achiever, the company plans to more than triple its current number of stores, amassing 15,000 franchises by the year 2015.What marketing orientation does Dunkin Donut follow here(predicate) and why? Give reasons and justificationLearning Outcome/s achieved in the assignmentBy completing this assignment successfully, the student entrust achieve the next learning outcomeLearning OutcomeLO1 Understand the concept and process ofmarketingAssessment Criteria1.1 explain the various elements of the marketingprocess1.2 evaluate the benefits and be of a marketingorientatio n for a selected organisationGrading CriteriaPASSThe student will be awarded a PASS grade ifhe/she achieves completely assessment criteriaMERITThe student will be awarded a Merit grade ifhe/sheThe learners evidence shows for M1 Identify and apply strategies to findappropriate solutions in effect(p) judgements have been made complex problems with more than one variablehave been explored an effective approach to study and research hasbeen appliedDISTINCTIONThe student will be awarded a Distinctiongrade if he/sheThe learners evidence shows for conclusions have been arrived at throughsynthesis of ideas and have been justifiedD1 Use critical rumination to evaluate own work the validity of results has been evaluated using and justify valid conclusionsdefined criteria self-criticism of approach has taken place realistic improvements have been proposedagainst defined characteristics for success